
Download the Cloud Geo-Arbitrage Whitepaper
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Discover how intelligent workload placement helps enterprises cut up to 12% in cloud costs and 85% in emissions, without re-architecture
This whitepaper provides practical insights into how leading organisations are tackling cloud cost and carbon challenges
Inside you will find:
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A 10,000-workload simulation across AWS and Azure
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A real-world life sciences case study (cloud vs on-prem relocation)
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An AI workload analysis, highlighting optimisation beyond hardware changes
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Key takeaways for CFOs, CIOs, CSOs, and technical teams
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Frequently asked questions
Can TrueCarbon™ be used as a one-off assessment, or does it require continuous adoption?
TrueCarbon™ is built to support both models. It can run as a one-off or periodic assessment to generate independent, auditable reports for compliance and ESG disclosure (CSRD, SEC, GHG Protocol, Net Zero) or for M&A due diligence and post-deal integration. These reports provide leadership with a clear, defensible view of cloud cost and emissions exposure. TrueCarbon™ can also be deployed as a continuous platform for cloud and FinOps teams, offering real-time visibility, proactive notifications, and executable optimisation levers. This dual approach ensures value for both strategic reporting and day-to-day optimisation.
We already track cloud costs with native tools. What additional value does TrueCarbon™ provide?
Native tools provide a coarse, aggregated view. TrueCarbon™ delivers real-time granular workload-level visibility into both cost and emissions across multi-cloud environments, regions, and time windows. This level of detail supports organisations that want to align cloud usage with business metrics or unit economics, for example, mapping workloads to services, products, or customer value streams
How accurate is TrueCarbon™ compared to native cloud emissions tools?
Cloud provider tools usually give a coarse, provider-specific view of emissions, often based on static averages. TrueCarbon™ provides real-time, location- and usage-based emissions visibility across major cloud providers, validated against independent grid carbon intensity data. This level of granularity supports more accurate reporting and compliance with frameworks such as CSRD, GHG Protocol, and SEC climate disclosure, while giving organisations a comparable view of emissions across regions and providers.
Why does emissions visibility matter for enterprises?
Understanding cloud emissions at a granular level is critical for both regulatory compliance and strategic decision-making. Regulations such as CSRD in Europe, SEC climate disclosure in the US, and UK Net Zero targets all require organisations to report IT-related emissions with increasing precision. Beyond compliance, emissions visibility allows companies to set credible science-based targets, identify high-impact optimisation levers, and align IT decisions with corporate sustainability goals. It also helps boards and investors assess the true cost and risk of digital operations.
What optimisation levers does TrueCarbon™ provide beyond visibility?
Visibility is the foundation, but TrueCarbon™ is designed to turn insight into action. The platform supports multiple executable optimisation levers that can be applied directly, integrated with orchestration tools, or flagged to service owners for intervention:
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Workload placement across regions and providers to capture cost and emissions advantages
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Timing optimisation, aligning workloads with periods of lower demand or cleaner grid intensity
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Right-sizing and de-provisioning, identifying idle, oversized, or underutilised resources
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Instance family optimisation, matching workloads to more efficient SKUs or newer hardware generations
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Procurement optimisation, balancing spot, reserved, and on-demand capacity
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Storage optimisation, reducing cost and carbon through tiering, compression, or archiving
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Networking optimisation, minimising data transfer inefficiencies and region-to-region latency overheads
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Multi-cloud arbitrage, comparing cost and carbon across providers in real time
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Policy enforcement & governance, surfacing high-risk or non-compliant workloads for review
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Service-owner alerts, notifying responsible teams when optimisation opportunities are detected
TrueCarbon™ enables enterprises to act immediately — either through automated execution, integration with orchestration frameworks, or clear workflows that guide service owners to take action. This ensures optimisation becomes part of day-to-day operations, not a one-off report.
How is TrueCarbon™ different from other cloud optimisation tools?
Most cloud management and optimisation tools focus on cost alone, often working within a single provider’s ecosystem. TrueCarbon™ is unique because it brings together cost, carbon, and performance into one platform, in real time. It does this across multiple clouds (AWS, Azure, GCP), with the ability to execute optimisation levers such as workload placement, timing, and procurement. Unlike dashboards that just report on spend, TrueCarbon™ enables organisations to both measure and act, turning cloud optimisation into a continuous, automated process that reduces costs and emissions simultaneously.
